How to create, manage and report on social media campaigns in Sprout

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. However, for all the value they can bring, campaigns come with innate …

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Resources for communicating during the coronavirus crisis

The coronavirus is an unprecedented crisis impacting every aspect of life and business around the globe. With business as usual disrupted and audiences struggling with the challenges of rapid changes in their work and life, it’s difficult to know how brands and marketers should approach social to contribute. However, social provides a major outlet for …

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